• Review all ethics rules, particularly SCRPC 7.1 – 7.4
  • Purchase business cards from local print shops, local graphic designers, or online from Moo or VistaPrint
  • Website- Keep information about the firm current. Have a disclaimer and a privacy policy if you collect personally identifiable information (PII). See information below.
  • Social media – Twitter, Facebook, LinkedIn, Instagram, etc. See information below.
  • Office signage. TV, radio, billboard, podcasts
  • Sign up for Lawyer Referral Service through the SC Bar (need 2 years’ experience)
  • Firm brochure – Web, print, or PDF
  • Client newsletters - Follow all state and federal regulations.
  • Join the SC Bar’s Solo and Small Firm Section and email listserv for access to a network of other solo and small firm lawyers
  • Join a South Carolina Bar Committee or Section and your local county bar
  • Speak at CLE programs for potential referrals and free CLE credit for speaking


Make a Marketing Plan