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 Internet for Lawyers:
Super Search Engine Strategies and Investigative Research
featuring Carole Levitt and Mark Rosch
presented by
The South Carolina Bar-Continuing Legal Education Division
Live at the
Bar Conference Center
1501 Park Street
Columbia, SC 29202
Video-CLE sites statewide: N. Charleston, Greenwood and Myrtle Beach

About the Seminar

This program qualifies for 6.0 MCLE credit hours.
Learn how the Internet is changing the way legal professionals need to research and run their practice to competently represent their clients. Find out if failing to “Google” as part of the due diligence process could keep you from winning a case or successfully completing a transaction. Uncover the best research strategies and learn to master Google. Discover how attorneys are using free public record sites and sites with free “publicly available” information, including social networking sites (Twitter, Facebook, MySpace, Google Plus, and LinkedIn) for discovery, trial preparation, background checks, and locating missing persons.
Don’t be left behind in exploiting this gold mine of information that will assist you in meeting your investigative research obligations. Come join Carole Levitt and Mark Rosch, internationally recognized Internet trainers and American Bar Association authors of five American Bar Association books, who will show you how to be a cybersleuth to unearth information FREE (or at low cost!) on the Net. Each attendee will receive a copy of their 500 page book, The Cybersleuth’sGuide to the Internet, soon-to-be-revised 12th edition (a $64.95 value that will carry a 2012 copyright).
Program Agenda
9 a.m. - 12:15 p.m. Morning Session (Includes one 15 Minute Break)
Super Search Engine Strategies for Discovery, Trial Preparation, and to
Successfully Complete Transactions
Mastering Google
• Is there a duty to Google?
• Learn how to create more effective searches
• What’s new in Google search results?
• Key into Google’s “advanced search” menu to create sophisticated searches
• Narrow and filter search results
• Googling for background/investigative information about people and companies
• Find addresses, phone, fax, and cell numbers for service of process, etc.
• Uncover news from current and archival sources
• Keep on top of your research using free alerts
• Find images and learn about reverse image searching
• Reveal hidden search features, secrets, and shortcuts
• Locate information from the “invisible” Web
Beyond Google
• Track down altered or deleted Web pages
• Authenticate altered or deleted Web pages
• Learn about other search engines
• Discover Meta-search sites
12:15 p.m. - 1:15 p.m. Lunch (on your own)
1:15 p.m. - 4:30 p.m. Afternoon Session (Includes one 15 Minute Break)
Investigative Research Strategies for the Legal Professional
Learn How to Search Like a Private Investigator
• Key differences between public records and “publicly available” information
• Uncover driver’s license records
• Develop Internet investigative search strategies
• Mine the Web for missing people
• Dig up death records, birthdays, and Social Security Numbers
• Learn to extract background information from dockets
• Unearth bankruptcies
• Glean private or personal information from search engines, blogs, and discussion groups

How to Access Expensive Databases…for Free…to Find:
• Factual information
• Background information
• Full-text newspaper and magazine articles
• Press releases
Discover Quick and Easy Methods to Retrieve Background Information From Public Records and Publicly Available Data From:
• Online telephone/address directories to obtain information for service of process, etc.
• Public record portals
• People search meta-sites
• Sex offender registries
• Expert witness directories
• S.E.C. filings
How to Use Social Networking Sites For Investigative Research: What, Why and How
• What is social networking?
• Discover how lawyers use social networking sites like Myspace, Facebook, Twitter, LinkedIn, and Google Plus for investigative and background research
• Find out how to overcome social media authentication, discovery, and evidentiary issues
• Learn to effectively:
• Seek out the smoking gun
• Dig up “dirt” about opposing parties
• Uncover information to attack witnesses’ credibility
• Obtain useful background information about potential clients, potential jurors, opposing attorneys and even judges
• Key into information that can be the turning point in a case
• Locate missing people…and more


Carole A. Levitt, President, Internet for Lawyers, Rio Rancho, NM
Mark E. Rosch, Vice President, Internet for Lawyers, Rio Rancho, NM
About the Speakers
Carole A. Levitt, JD, MLS, President of Internet For Lawyers and an American Bar Association author, has over 20 years of combined experience in the legal field as a Californian attorney, Internet trainer, law librarian,
and legal research and writing professor. She was the “Computer Counselor” columnist for the Los Angeles Lawyer magazine. Ms. Levitt received her J.D. from The John Marshall Law School of Chicago, IL, graduating with distinction, and was a member of the school’s law review. She earned her Masters in Library Science and her Bachelors in Political Science at the University of Illinois in Champaign-Urbana. Ms. Levitt serves on the American Bar Association’s Law Practice Management Executive Council and the section’s Publishing Board.
Mark E. Rosch, Vice President of Internet for Lawyers and an American Bar Association author, is the developer
and manager of Internet for Lawyers’ website and online education services. He serves at the editor of
Internet for Lawyer’s newsletter, The Internet Legal Research Update. Mr. Rosch authors numerous articles
about computer technology in the law office for Law Technology News, Los Angeles Lawyer, Law Practice,
FindLaw.com and the Los Angeles Daily Journal, among other publications. Mr. Rosch served on the American
Bar Association’s Law Practice Management Education Board. He is a graduate of Tulane University.
Together, Mark and Carole authored several ABA LPM books: Google For Lawyers (2010), Find Info Like a
Pro (2010), and two editions of The Lawyer’s Guide to Fact Finding on the Internet (2003, 2006).



950 Taylor Street, Columbia, South Carolina 29201 | Phone (803) 799-6653 | Fax (803) 799-4118 | scbar-info@scbar.org