Event Calendar

Live Seminar: Search Engine Marketing and Ethical Considerations for Law Firms

Date: July 31, 2009
Time: 8:30a.m. - 12:15p.m.

For more information and to register please click here

Seminar Agenda
8:30 a.m.    Registration
8:50 a.m.    Welcome and Opening Remarks
9:00 a.m.    Internet Trends, Your Website, Search Engine Marketing and
                   Law Firm Videos
                   Carl Downey
                   LexisNexis
10:15 a.m.  Break
10:30 a.m.  Online Press Releases, Best Practices in Tracking, and Q&A
                   Carl Downey
                   LexisNexis
11:15 a.m.  Ethical Considerations in Internet Marketing for Law Firms
                   Barbara M. Seymour, Esquire
                   Office of Disciplinary Counsel
12:15 p.m.  Adjourn

About the Seminar
26 MILLION SEARCHES FOR “LAWYER” IN EACH MONTH!  ARE THEY FINDING YOU?

In this seminar, you will learn how to generate client leads from the Web using search engine marketing.  Search engine marketing is a measurable marketing effort allowing you to see and prove a return on your investment.  In this powerful program, you will learn:

•  How does Google and Yahoo help market your firm?
•  What are the drivers of search results in Google and Yahoo?
•  What is the difference between search engine optimization (SEO) and
    pay-per-click (PPC)?
•  SEO best practices.
•  PPC best practices.
•  How to incorporate ethical guidelines into your law firm marketing to ensure success
    and compliance.

Mandatory MCLE Credit Hours and Legal Ethics & Professional Responsibility
(LEPR) Credit Hours
This seminar qualifies for 3.0 MCLE credit hours,
including up to 1.0 LEPR credit hour.

 

 

 

Event Type: Seminars