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Bar Conference Center
Rainmaking Bootcamp for Attorneys
presented by the
South Carolina Bar-Continuing Legal Education Division

Live at the
Bar Conference Center
1501 Park Street
Columbia, SC 29202

Hear from course moderator Brenda Stewart

About the Seminar
This program qualifies for 6.0 MCLE credit hours, including 0.5 LEPR credit hours. 
 
Attorneys attending this marketing bootcamp will hear from others who have blazed the trail including nationally recognized social media expert, Adrian Dayton.  Adrian’s keynote will provide powerful insights on the practical application of social media to developing and growing a law practice, and each registrant will also receive a copy of his latest book.  Following his presentation, two panels of distinguished and successful S.C. attorneys will discuss their marketing approaches with an emphasis on what works and what doesn’t and why.  The afternoon will kick off with a work session design to help all attorneys develop customized “elevator pitches” suitable for any situation.  The remainder of the workshop will be devoted to the development of individual marketing action plans. 
 
This session will be interactive with facilitators at each table to assist attorneys with development of their customized IMAP.  Participants will also get a complimentary follow up coaching session to continue the development of their Individual Marketing Action Plans. This unique program is designed for all attorneys whether you work in a firm or practice on your own! Not just another “talking head cle,” you will take away practical and powerful tools to build your practice intentionally, ethically and with a view toward long-term success!
 
 Because of the interactive nature of this program, registration is limited to 72!!    
**registrants are asked to bring their own laptop to facilitate afternoon work sessions**  
 
Agenda
7:30 a.m.       Registration
(during registration attendees will schedule their meeting with Brenda Stewart which will take place 1 month after the program)
 
8:00 a.m.       Welcome and Overview
 
8:10 a.m.       Building High Value (and Ethical) Relationships via Social Media
                     Adrian Dayton
                       
9:50 a.m.       Break
 
10:00 a.m.     Meet the Rainmakers: Hear Tactics, Strategies and Success Stories from Some of the State's Top Business Developers, Part 1
                     Rob Moseley, Smith Moore Leatherwood, LLP
                     Monet Pincus, Pincus Family Law
                     Ben Stevens, The Stevens Firm, P.A.
 
10:45a.m.      Networking Break 
 
11:00 a.m.     Meet the Rainmakers: Hear Tactics, Strategies and Success Stories from Some of the State's Top Business Developers, Part 2
                     Charles Boykin, Boykin & Davis, LLC
                     Jack Pringle, Ellis, Lawhorne & Sims, P.A.
                     Kenneth Berger, Law office of Kenneth E. Berger
 
11:45 a.m.     Lunch (included)
 
12:30 p.m.     Selling Your Services in 30 Seconds or Less – Developing Your Elevator Pitch
                     Brenda Stewart, Stewart Marketing & Consulting
 
1:15 p.m.       Rainmaking Exercise
 
1:45 p.m.       Building Your Plan
                     This portion of the program will be interactive with facilitators at each table.  Material will be delivered in sections with time in between for participants to work on the development of their plan. 
 
                     Facilitators:
                     Angela M. Kirby, Kirby Law, LLC
                     Regina Lewis, Gaffney, Lewis & Edwards, LLC
                     Byron E. Gipson, Johnson Toal & Battiste, PA
                     Tigerron A. Wells, Haynsworth Sinkler Boyd, PA
                     Kathleen D. Cauthen, Cauthen Law Firm
 
4:45 p.m.       Program Closing
 
ABOUT THE KEYNOTE SPEAKER:
Adrian Dayton is an evangelist of social media for the legal profession.  Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?
 
Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States.  He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia. Many of the lessons learned over this time are included in his latest book LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age co-written by Amy Knapp.
 
While spending a month in Australia and New Zealand in 2010 and 2011, Adrian spoke with hundreds of Australian lawyers through talks at Law Societies and to organizations like the ANZ Bank in Sydney and the IRD in Wellington, New Zealand. Over the past year he has also spoken and presented in Rome, Italy; Toronto, Canada; Auckland, New Zealand; Melbourne, Australia; and in multiple locations across the United States.
 
Adrian is a non-practicing lawyer living in Amherst, New York. His first job out of law school was practicing corporate law for a mid-sized firm in Western New York, but in the Spring of 2009 he was a casualty of the economic downturn. A few months later, in the Fall of 2009 his first book was published by the ARK Group. Since that time, he has spent the majority of his efforts consulting and training law firms across the country. He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. Adrian is also a frequent keynote speaker and facilitator at law firm lunches, partner meetings, and retreats. You can find Adrian on LinkedIn at http://linkedin.com/in/adriandayton or on Twitter @adriandayton.
 
ABOUT THE FACILITATOR:
Brenda Stewart brings more than twenty-seven years of legal experience to Stewart Marketing & Consulting. Her deep “inside knowledge” of law firm administration, management and marketing is combined with “outside perspective” to help a attorneys in firms of all sizes advance their strategic initiatives and goals.
 
Brenda’s knowledge of business operations, client service issues and marketing expertise helps attorneys  avoid getting bogged down by the demands of day to day operations and overcome resistance to new ideas and initiatives.  In her own legal management career, she directed the successful implementation of strategies and programs for client retention, firm wide initiatives, practice group marketing and individual attorney marketing plans.
 
As a former Director of Marketing and Client Services for a leading Southeastern law firm, Brenda was responsible for establishing firm wide marketing standards and branding guidelines, coordinating business development efforts, firm advertising and public relations, practice group support, and internal training in all aspects of marketing and client service.  During her years of administrative management, she was actively involved in strategic planning, major office renovations and moves, name and branding changes, personnel management, committee formation and direction, client service reviews, the development of in-house training programs, merger evaluations and the merger of two firms.
 
Brenda’s marketing proficiency includes development of print collateral material, such as brochures, newsletters and advertisements, as well as website, online communications and email campaigns.
 
Brenda is a dynamic speaker, providing both insight and inspiration to her audience.  She has been a speaker at professional conferences or meetings on a variety of topics. She is also wonderfully effective one-on-one, with experience coaching attorneys, administrative staff members, and lateral hires.
 
All registrants for this bootcamp will receive a courtesy coaching session scheduled to take place 4-6 weeks after the course.  This courtesy coaching session will be used to assist attorneys with continued development of their individual marketing action plans.